Posted: December 30th, 2022
AMP 425 Topic 7 DQ 1 Essay.
Integrated marketing communication (IMC) refers to the concept of linking all messages and communications with the intention of amalgamating all marketing tools so that they work in concert. In fact, it seeks to compose and coordinate all marketing activities so that they function as a whole rather than functioning independently. There are seven elements of IMC. The first element is the foundation that offers a strategic awareness of the market and product to include market behavior and attitudes, as well as technology changes. The second element is corporate culture to include personality, capabilities and vision.AMP 425 Topic 7 DQ 1 Essay.
The third element is brand focus that includes the brand’s core message, style, tagline, identity and logo. The fourth element is consumer experiences that include product packaging, design, service and experience. The fifth element is communication tools that include all modes of online communication, direct marketing and advertising. AMP 425 Topic 7 DQ 1 Essay.The sixth element is promotional tools that include sponsorship programs, public relations, customer relations management, database marketing, personal selling, consumer promotions, and trade promotions. The final element is integration tools that include efforts to track campaign effectiveness and customer behavior such as inbound marketing software, marketing automation, web analytics, and customer relations software (Juska, 2017). IMC offers eight potential benefits. Firstly, saving money through eliminating duplication in areas that can be shared, such as photography and graphics. Secondly, improves message consistency and credibility thus shortening such processes and dictating results of brand comparisons. Thirdly, offers linked messages that give markets reminders and updates information so that the market is comfortable in the purchase process. Fourthly, it increases effectiveness and profits. Fifthly, it increases customers loyalty and cements bonds that protect the company in case of competition. Sixthly, it allows the company to simultaneously nature relationship with customers, develop dialogue, and consolidate image thus helping customers communicate with the company and move through the buying process. Finally, it save time and money, boosts sales and profits, and creates a competitive advantage (Juska, 2017).AMP 425 Topic 7 DQ 1 Essay.
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