Multiple marketing Channels refers to the Practice of using Many Advertising Platforms .

Posted: November 25th, 2022

Multiple marketing Channels refers to the Practice of using Many Advertising Platforms .

AMP 425 Topic 6 DQ 2

Multiple marketing channels refers to the practice of using many advertising platforms to bombard the market. This approach to marketing offers three benefits. Firstly, it reinforces brand recognition and promotes a higher profile for the brand. That is because the advertisement is presented ubiquitously to reach a larger number of customers who may not have used the brand but can still recognize its feature based on familiarity with the advertisement.

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Secondly, it simplifies selling by informing customers about the product features even before they make purchase decisions so that they make the purchase well aware of what to expect (Baines & Fill, 2014).Multiple marketing Channels refers to the Practice of using Many Advertising Platforms . Thirdly, it helps in generating repeat business by engaging customers and informing them about changes to the product that could be of interest to them. This drives more sales and improves the bottom line. Although multiple marketing channels offer benefits, they are also accompanied by disadvantages. Firstly, they reduce the economies of scale since the company must engage in new business activities (such as tracking) to support the channels. Secondly, it increases the sales costs since more is spent on product promotional activities.Multiple marketing Channels refers to the Practice of using Many Advertising Platforms . Thirdly, there is a lack of control of marketing activities and brand message as stakeholders in the supply chain focus on their agendas that could be contrary to the company’s agenda. Finally, it increases stress in the cash flow and production as the company loses control over inventory. This could stress the cash flow and resources if inventory levels are kept high based on inflated demand instead of actual sales (Baines & Fill, 2014). As a result, multiple marketing channels have benefits and disadvantages.Multiple marketing Channels refers to the Practice of using Many Advertising Platforms .